PARSED CONTENT

The site states the following, "Simple, clean and beautiful." I noticed that the web site said " Scouse Ad-Man and Web Developer." They also stated " Emerging Trends in Blog Design. The past 12 months has seen the rise of the VC-backed behemoth that is Medium. For better or for worse. When I was first invited to write for Medium I was very, very excited. Its still, to all intents and purposes, a closed community. Curated stress on the feels, high-quality and is aesthetically ." The meta header had blog as the first keyword. This keyword was followed by blogging, blogging platform, and self-hosted which isn't as important as blog. The other words the site uses is self-hosted blogging. subscription blog is also included and could not be viewed by search crawlers.